Chatbots are Ai-based computer programs that simulate human conversation with a user. Chatbots have gained huge popularity globally over the last few years. It has been widely used as a powerful tool for providing customer support purposes. However, that is not the only purpose of chatbots. Nowadays they have become one of the potential business tools for marketing.
A chatbot is the best thing that happened to the marketing field. Businesses can use chatbots to drive more sales and to connect with customers in more engaging and interactive ways. Chatbot marketing is the new strategy adopted by small and large businesses all over the world.
Chatbots- The Future of Marketing
Chatbots are now being widely used in almost all the popular messaging platforms in the world. It has become an integral aspect of most official websites and mobile apps in the last few years. It has elevated the online presence of the brands and has allowed website visitors and app users to get in touch with you directly. It can add a personal touch to your online presence and promotes an active conversation with the user.
It has helped to create more engaging and interactive marketing messages for the users. With the help of artificial intelligence, chatbots can engage in more personalized conversations, provide personalized suggestions, and conduct market research based on customer preferences.
A chatbot is one of the most effective market research tools for businesses. They can provide more insights into customer behavior and their needs and help businesses to make more informed decisions.
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